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The magazine about shopping, Lucky's purpose has always been to inspire personal style, define trends, and drive women to discover and shop the brands they love. This premise guides all our endeavors.


We’re a content-to-commerce company that combines the best-in-class technology from the team that created BeachMint with the editorial excellence of Lucky magazine. Aspirational but accessible, luxurious but relatable, The Lucky Group’s mission is to change the way women shop by creating content that fuses inspiration, discovery and purchase—all through Lucky’s signature editorial point of view.

The Lucky Group operates Lucky’s print, digital, mobile and new e-commerce platform,, and continues to develop BeachMint’s private label offering within the jewelry, footwear, apparel and intimate verticals.


The Lucky Group, Inc.’s investors include Condé Nast, Goldman Sachs, NEA, Pritzker Group Venture Partners, Trinity Ventures, Scale Venture Partners and Anthem Venture Partners. Anna Wintour, Condé Nast Artistic Director, serves as an advisor to The Lucky Group, alongside advisors Ashley Olsen, Mary-Kate Olsen and Beachmint Co-Founder, Diego Berdakin.